The hiring of new employees can be one of the most frustrating and stressful facets of running your own business. Every hire is an unknown and a potential risk as one can learn only so much about an applicant through the interview process. Companies routinely foul up the hiring of employees by failing to cast vision, by conducting shoddy interviews, and neglecting to check references or do background checks.
This lack of due diligence leaves them with employees who are mismatched to the company’s goals and objectives. Once these individuals are hired, the company will be forced to manage the poor behavior and deal with the inefficient production that comes from an employee who is not 100% sold out on the job.
I ran across this Help Wanted ad the other day on Facebook. It’s from C and C Fence Company located in McDonough, GA, a suburb of Atlanta. It’s clear they know who they are, what the job entails and what type of employee would be a fit. Based on it’s content, I can’t help but think their hiring process runs smoother than many other companies.
Check out their ad below, with special attention to Parts 2 and 3.
Part 1: The Job Details
This is where they express the urgency of the need, list the specific position and share the major particulars about the job:
Part 2: Company Culture
In this section, they define their company’s culture, streamline the process by weeding out candidates, and set expectations for employment:
Part 3: Casting Vision
This is where they connect with the applicant’s dream of finding purpose and fulfillment through work, thus creating a better personal future:
I love what they’ve done here. Yes, part two comes with a twinge of attitude, but why not? Future employees need to know a company won’t put up with that garbage. The ad balances that tone out nicely with the details of Part 1 and by tapping into the applicant’s dreams and visions for success in Part 3.
It’s simply well done and an example to any firm on how to attract the attention of the right people.
What stands out the most to you about this ad? Is there anything else they need to add? What do you think is the biggest mistake companies make in the hiring process?
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