I don’t usually do rants. But today I’m all fired about a commercial I heard run on a local radio spot here in the Atlanta area. I won’t mention the national chains name because a) it’s irrelevant and b) the commercial was actually quite bad in my opinion. The commercial in question supposedly answered the question, “How often should you change your mattress?” I was shocked by the answer.
This commercial’s action message challenged consumers to replace their mattress every 8 years. I shouted “What?!” out loud when I heard that (and I never do that in the car). Think I actually scared myself…and the driver in the car next to me at the red light.
I thought to myself that there is no way this could possibly be true. Does the mattress industry really suggest that consumers replace their mattress every 8 years? Well, when I got home and started doing some research I realized it’s even worse than that.
Current industry suggestions are that consumers replace their mattress every 5-7 years.
Give me a break!
An Inconsistent Mattress Message