One of the 8 recommendations for guest follow-up is to send a letter from the pastor within 3 days — that means if someone attends Sunday, the letter from the pastor should be received by no later than Wednesday or Thursday. I believe the letter should be personalized to the extent that the guest’s name and address are part of the letter and the pastor physically signs the letter. To do that, all the guest names must be entered Sunday evening or Monday morning into the church database, the letters must be printed (since it’s mainly a form letter, it should have already been proofed), the pastor must sign each letter, and the letters must be stamped and then mailed… all within a day or two of Sunday.
The good news is that our particular church either doesn’t receive many visitors or the visitors don’t document their presence. Unfortunately, we do a poor job as a church collectively to encourage members to provide their contact information.
Assuming as many as 30 visitors per week, the process for sending out a letter from the pastor shouldn’t take more than several hours of production:
- entering names into database - 1 hour
- generating letters - 15 minutes
- signing letters - 15 minutes
- stuffing envelopes - 30 minutes
- stamping & mailing - 30 minutes
The estimates above could be off, but surely not by much. Even if they are off by 25%, that’s still only 3 hours split across the church secretary and the pastor. That seems like a reasonably small investment for what I think would be seen as a nice gesture…