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Why Does Toys R Us Want My Phone Number?

No“Your phone number?”
“No, thank you.”

“And your zip code please?”
“No, thanks.”

“Can I get your email to complete the transaction?”

“And would you like to save an extra 5% today by signing up…”
“No…GAAAAWWWW, can I just give you my money and go home!?”

I don’t ever say the last one…out loud. But at the checkout line, I’m usually thinking it and feeling just like this screen shot of David Tennant from Doctor Who.

Is it just me, or is it getting harder and harder to complete a simple transaction anymore? Why can’t I just pay and leave with my stuff? Why does Party City want my zip code? My email I get…they just want me for their mailing list…but my zip code? And what’s up with asking for my phone number? Toys R Us does that ALL…THE…TIME.

Am I just being too sensitive? Maybe I’m turning into a cranky old curmudgeon.  “Hey kids, get off my lawn.”

Turns out, stores can learn quite a bit by the extra piece of information that you volunteer at the checkout line.  I’ll admit — my initial motivation for not giving this information was just to get out the door faster, but now that I’ve read about it, I’m not going to be giving personal information at all anymore.

Why Stores Want Your Personal Information

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