Should I change my blog name? That’s the question that has been on my mind for the last six months. It’s not that I’ve grown tired of the name Luke1428. I’m simply wondering if the name itself is holding the growth of my site back.
A site grows as much as the owner stays consistent with posting quality content and is knowledgeable with how to get that content recognized. Building connections with others, understanding SEO and advertising/marketing are all vital to a blog getting recognized. But what about the blog name? Doesn’t it all start with a title that attracts people’s attention?
Luke1428.com was chosen from a list of about 50 titles I had developed. It’s derived from the Biblical book of Luke, chapter 14, verse 28. In that passage, we learn that planning ahead for a task promotes success and reduces the risk of failure. That’s certainly an applicable theme when it comes to any life circumstance, especially personal finance.
However, it wasn’t my first choice.
I had a title that was three words long (but short – only 12 letters) and fit perfectly with my site’s planning and spiritual related themes. It even had a financial ring to it, which would have struck a cord with the personal finance community. Unfortunately, that URL was taken and all other variations of the title didn’t sound quite right to me.
Now I’ve discovered that URL is up for auction at GoDaddy…starting bid $250. But I’m torn in that Luke1428 has become my identity. Granted Luke1428 is not a household name pulling in 100,000 page views a month. I feel though, given more time and effort – which I will soon be in a better position to do – it has the potential to reach a goal such as that.
So I’m faced with a dilemma. When I find myself in one, I usually start with a Pros vs. Cons list. Here’s how I see it…
Pros of Luke1428:
1. It’s unique within the personal finance community and on the web. Type “Luke1428” or “Luke 1428” into Google and I’m #1.
2. It’s a short title, easy to pronounce and spell.
3. Because of pros #1 and #2, it’s easy to remember (once you know it). The numbers even have a mathematical symmetry to them.
4. Because it’s unique, the corresponding usernames were/are available at the various social networking sites (Twitter, Facebook, etc.)
5. It connects with those who have a spiritual background and are knowledgeable of the Bible (which is part of the audience I’m trying to reach).
6. The name doesn’t pigeonhole me into writing about one particular topic. Although the main focus is personal finance, I have the flexibility to write about other topics without backlash from my readers.
Cons of Luke1428:
1. There are no money related keywords in the title, thus probably hurting discovery by way of Google searches.
2. It doesn’t describe (or even hint at) the content or purpose of the site.
3. Because of cons #1 and #2, it will require a branding approach to blog growth and discovery – something that is more difficult to accomplish.
So, those are the six pros and three cons that I can think of. Seems like a no-brainer, right? When I look at the three cons though, they are pretty big cons in the getting-your-blog-noticed world. You could make a case they overshadow all six pros.
The truth is, I’m not 100% sure the new blog title would help with the three cons…I just think it would. I’d love to share the title here to elicit some feedback. However, I’ll keep it a secret for now lest someone purchases it and jacks up the auction price on me. 🙂
I know there would be a great deal of work in changing the name, redirecting the URLs from Luke1428 and synching all my social networks. I’m willing to go through with the effort if it would prove valuable in the long run.
Of course this will be my personal decision, but I’d love to hear your take on changing my blog name in the comments below. I’m open to any and all critiques whether positive or negative.
What are your impressions of my blog name? What other pros and cons do you see? Have you ever changed your blog name? What was that experience like? Am I too overly concerned about my three cons? Should I simply keep building my brand? What’s been your secret to building traffic to your blog?