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How I Increased My Facebook Reach For Blog Posts By Over 700 Percent

Do you have a Facebook strategy for your blog or business? Is it flopping? If so, don’t feel bad. From my reading, countless others seem to be frustrated their Facebook page reach is decreasing.

the Facebook logo I don’t understand the technicalities of how Facebook’s algorithms determine whether or not an update shows up in a news feed. At the simplest level though, it seems the more I like someone’s content, the more I get fed their life. Those who I choose not to like are eventually filtered out, their status updates never to show again. That’s frustrating when you want to keep up with friends or, like me, are trying to reach them with my blog topics.

I’m a small player on Facebook, having only 210 page likes for this blog and 448 friends connected to my personal page. Honestly I haven’t engaged much there over the years, only becoming interested recently when I started Luke1428. Facebook is the #2 ranked site in the world for traffic, so the potential to reach people is definitely there.

Those who have been using Facebook for promotion know it’s not easy. I noticed last year that not many fans who liked my page were seeing my posts…less than 10 views on some days. Not knowing what to do, I decided to track it for six months as I worked on developing strategies to increase total views per post – the ultimate goal of course being to convert those Facebook views into regular blog visits.

The results for me have been interesting and encouraging. For the 40 blog articles I posted to Facebook from January to March, I averaged 22 views per post. As my strategies began to unfold, I saw an increase to 176 views for my 39 posts from April through June. That’s an increase of 705%.

Here’s how I did it.

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