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The Benefits to Hiring a Higher Education Marketing Company

Going to a college or a university whether in-person or online has become a competitive endeavor for high school students. However, within the world of higher education, it’s just as competitive. The marketplace for students is opening up, especially due to advances in information and communications technology. Colleges and universities are competing with one another now more than ever to draw in the best and brightest to their institution. 

It is therefore important to stand out in this industry. An institution that doesn’t won’t be successful. Many of the higher education businesses that are able to stand out do so because they have hired the services of a higher education marketing company. So, if you manage or own a business in this industry, this should be a consideration. If you don’t, your business may be left behind. 

Why so? Because these companies have insights about what is going on in the broader industry that you may not have. They exist to study the trends in the marketplace and relay those on to their clients. So, put simply, if you are not working with an agency trained for this, you are falling behind.

Here are several ways they can help you reach your goals.

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7 Benefits Of Hiring Millennial Workers For Your Business

It’s almost natural for any society to have stereotypes about the different generations that exist in their culture. For example, Baby Boomers, generally considered to be born between 1964 and 1964, were known to be mentally focused, resourceful, competitive, and disciplined.  Gen-Xers on the other hand, born between 1965 – 1980, were known for being independent and focused on maintaining work-life balance. millennials

Millennials, on the other hand, were frequently stereotyped as entitled, apathetic, and addicted to technology. This is the group born between 1981 and 1996. They grew up in an era that saw some of the greatest technological change the world has ever seen, mainly the creation and mass consumption of the personal computer. Oh, and let’s not forget the introduction of the Internet to the masses occurred at the later part of this timeframe. 

Despite some of negative stereotypes Millennials have, they also possess many positive characteristics that are surprisingly beneficial for any company or industry.

While Baby Boomers have already retired, both Gen Xers and Millennials dominate most workplaces today. And Millennials are in great supply. So, if you’re thinking of hiring more Millennials in your workspace and want to dive deeper into the research, you can check it here to learn more about what they can offer your organization. 

Here are some of the highlights.

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Advantages of Using Custom Packaging Pouches

Are you looking to start a new business soon? Going into business for yourself can be profitable and rewarding if you are successful. Becoming your own boss or making a little extra money with a side hustle can bring the financial freedom you’ve always dreamed of.

There are many things that you need to consider when starting a business. Obviously what that business is going to be is the most important issue. Will you sell a product? Will you provide a service? What is the thing that you can excel at that will provide value to someone who is willing to pay for it?

Selling a high-quality and in-demand product can be a great way to build a business and earn a living. If you are able to create a quality product, there are many steps and factors to take into consideration before it is able to get into your customer’s hands. One often overlooked but important factor to consider is the packaging that your product will be transported and presented in.

Why is packaging so important? Well, clearly there is the safety issue. You want your product to arrive in tact, ready for use. But visual branding and customer experience is also key.

Think Apple. There is something about opening an Apple product that creates an emotional experience in the customer. It’s not just the product inside that creates that feeling. It’s seeing the care, neatness and preciseness with which the product is packaged. And when customers get excited about a product, for whatever reason, they will be loyal and keep coming back to that company for other purchases.

So, when you are looking for a new packaging solution for your business, custom packaging pouches are a great option. There are several advantages that come when you do use these custom packages.

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6 Key Areas Small Businesses Can Save Money Today 

Small businesses, more than any other type of business, have been hit especially hard over the last year. In fact, the effects of Covid-19 have wiped some small business owners out. They have been forced to close their doors as a result in the disruption of their business.

zoom meetingSmall businesses often operate on small budgets. In contrast, big brands like the Walmarts and Apples of the world have more ability to throw money at whatever project or marketing campaign they feel like. Consequently, small businesses more so than big businesses must remain diligent and work within their budgets. If they don’t, it can result in financial disaster.

Financial problems are difficult to avoid any time but even more so in difficult economic environments. Quite simply, saving money is more important now than ever before for small businesses.

So what is a small business to do? What areas can they focus on to try and cut costs? What will help them stay within the confines of their budget, whether operating in good times or bad?

Here are six key areas where your small business can start saving money immediately.

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7 Ways You Can Monetize Your Instagram Business

Please enjoy this guest post today from Mary Kyle on growing your Instagram business. 

Are you spending more hours on Instagram every day? Have you ever thought about making it more than just a hobby? Perhaps now is the time then to make your time count and turn your effort into dollars.  If you are interested in starting a business on the platform, then this article is for you. 

Instagram is one of the most famous social media networks around. Users can post video content and photos to their followers and friends. With over 500 million monthly active users, Instagram also has become a favorite market spot to sell and promote products. It’s a great platform to make money in multiple ways. 

But how do you get started? More importantly, how do you go about growing your account? Here are some ideas to think about and concepts to follow when starting your business on Instagram. 

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7 Ways to Future-Proof Your Business

As we have seen in the last year, the future is unpredictable. You never know when a major event is going to pop up and disrupt your plans. It is something you should prepare for even if you don’t know when the event will happen. 

This is true for your personal financial life. You need to have an emergency fund in place to pay for unexpected events.

But it is also true for those who run their own business. The steps you take today will determine how well your business can face unexpected challenges.

The pandemic is a perfect example of how unforeseen challenges can disrupt the status quo. It really shook up the business world. Research is showing that 91% of businesses have adopted some form of digital strategy as a way to future-proof their business from issues like the one we just faced. This is just one way that companies need to adapt to an ever-changing world. 

So what plans have you set in place to guard your business against a drastic economic shake-up? Can your company survive in any unforeseen circumstances? If you are not sure, then consider a few of these practical and effective ways to protect your business against unforeseen situations in the future. 

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How to Succeed Quicker in Business

Have you ever started a business? If so, you know that starting one is not an easy task. It takes time, effort and a lot of work to get one started and headed in the right direction.

When it comes to the world of business creation though, entrepreneurs want to succeed quickly. These are fast-minded and driven people who want to see their investment turn a profit quickly. For them, a long, drawn out process is not what they are hoping for. They want to move and move now. 

Now, there’s nothing wrong with taking your time and getting to where you want to be slowly and gradually. However, there are certain things you can and should do in order to make your rise to the top happen faster and with less difficulty. If that is what you are looking for, then the following ideas and strategies may prove useful for you. 

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Online Business Ideas That Make You Money

In 1991, the Internet as we know it went live to the general public. At the time, there was little fanfare. And it would take most of the rest of the decade before it became mainstream.

Now the Internet is everywhere. And have people sure learned how to use it…especially to start an online business and make money.

As the Internet has evolved, people continue to spend more and more time on it. More eyeballs looking at content means more opportunity for people to monetize that content. So, for many, starting an online business sounds like a good idea.

There are a multitude of ways to make money on the Internet. And if you have never worked on the Internet before, that should not be something to stop you. Those who are willing to learn can be a success and make enough money to either earn a living or provide a little extra on the side in their monthly budget.  The work itself does not have to be full-time. Plenty of people are adjusting their schedules and juggling both their regular work as well as an online side hustle. 

So, if this is something you are interested in, you will need an idea for a business plan first. 

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How to Be a Successful Landlord: 5 Best Practices

I love owning rental real estate! When I purchased my first property eleven years ago, I mistakenly payed a bit too much for it. Initially, didn’t know how to be a successful landlord and I let my excitement cloud my judgment when buying that first property. But I simply wanted to get started – that was all I cared about.

how to be a successful landlordI’ve learned many things since then and survived my share of dark moments as a landlord, including living through my first eviction. Ending up in front of the county judge to settle that dispute was frustrating but valuable all at the same time.

Nobody should become a landlord without doing some serious reading on the subject. That will help eliminate some mistakes you could easily make.

Related Content: 5 Common Rental Real Estate Mistakes You will Make

But head knowledge can only take you so far. Some things are only learned through experience. So based on what I’ve been through, here are my best practices for how to be a successful landlord. If you follow these, your experience will be much more enjoyable and profitable.

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7 Best Business Ideas for Veterans

One major dilemma facing our veterans is what to do after they have served their country. For many of them it has been years since they had a civilian job. So moving back into that arena could prove challenging.

Many of these men and women possess skills and character traits that would make them great at running a small business. In fact, according to research conducted by Bunker Labs, 25% of these veterans want to start their own business. With all the military training they receive, veterans will most likely run their business in an organized, efficient and disciplined way.

Making connections to get your business starting may prove difficult. But the good news is that the digital age has made it easier to start a business. There are more support channels now than there were a decade ago.

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8 Blogs to Follow to Stay in the Know on Ecommerce

If you’ve ever run a business you know that it doesn’t go smoothly all the time. Wouldn’t it be great if there were someone with a lot of experience to consult for free whenever your ecommerce business hit a hiccup for which you had no ready solution on hand?

Luckily for you there is help. This article will discuss eight blogs you can follow to stay in the know. Listed in no particular order, they offer advice regarding site design, marketing, SEO, finding your niche, choosing products, shipping and more.

E-commerce Related Blogs

eCommerceFuel

eCommerceFuel offers advice from Andrew Youderian, one of the most respected individuals in the world of ecommerce. Youderian started with blank screens and built two stores generating more than $1 million in annual revenue. Consequently, eCommerceFuel offers advice for those new to ecommerce. It touches on topics such as managing cash flow and how to conduct email marketing.

The blog is also rich with resources including a free book, a podcast, training videos and a vibrant forum.

E-Commerce Times

This one is more of an industry newsletter than a blog per se. Industry experts and professionals contribute stories to E-Commerce Times about the latest trends and developments in the industry. Straight from the field’s heaviest hitters, this is where you’ll keep abreast of the latest information likely to have a significant impact upon the way you do business.

Shopify

Shopify looks out for the little guy. Small startups and first-time entrepreneurs going solo will find information covering topics such as marketing, drop-shipping and improving the customer experience. You’ll also learn why every business needs a blog. Writers with a wide range of relevant experience contribute to one of the best ecommerce website builders and blog.

A Better Lemonade Stand

This blog documents the activities of Richard Lazazzera as he builds his ecommerce brand from the ground up. A Better Lemonade Stand chronicles his experiences with SEO, marketing, product ideas and revenue. Additionally, Lazazzera gets into subjects like drop-shipping, manufacturing, wholesaling and working with manufacturers.

Perusing this blog is like being a fly on the wall as a time-tested expert goes through the ins and outs of learning to build your own better lemonade stand.

Bootstrapping Ecommerce

Odds are, if you’ve run searches for any specific information regarding startups, Shabbir Nooruddin has appeared on your screen more than a few times. His Bootstrapping Ecommerce blog is loaded with practical information covering every aspect of launching an ecommerce site. Nooruddin’s strength as a blogger lies in the way he provides practical ideas upon which you can immediately act.

Groove

For your marketing-oriented needs, Groove is the blog if you want to take advantage of solid expert advice including live chats with CEOs. Even more impressive, Groove manages to deliver this information in an entertaining manner, so you actually enjoy reading the site’s content as you learn from it.

You’ll find useful expert advice in the form of well-written how-to pieces. Advice ranges from the best marketing metrics to targeting strategies to SEO insights.

KISSmetrics

Neil Patel and Hiten Shah, veterans of campaigns for large companies like TechCrunch, target the KISSmetrics blog to ecommerce entrepreneurs seeking information regarding marketing, testing and analytics. You’ll find articles on improving your conversion rate, tracking offline marketing campaigns and how to measure your true brand equity.

Practical Ecommerce

Considered by some the standard for ecommerce, the Practical Ecommerce blog delivers content for every stage of the ecommerce funnel. Whether you’re looking for information on marketing, conversion, shopping carts, design or social media, Practical Ecommerce has solidly earned its place on this list of eight blogs to follow to stay in the know on the subject.

Questions for Discussion: Who do you rely on for ecommerce advice? What is the biggest business issue you are currently dealing with?